Best ever quarter for O2 – driven by iPhone and SIM Only Sales
Now with over 19 million customers, O2 managed to have it’s best ever quarter at the end of last year. In this period they managed to recruit over 40,000 new customers which was more than 2 of their major competitors put together! With O2 having exclusive rights to sell the Apple iPhone 3G and iPhone 3G on Pay as You Go (PAYG) this contributed to sales increasing nearly 9% to £4.6 Billion.
Mr Matthew Key – Chief Executive of Telefonica Europe, owners of O2 said that O2 continues to outperform its competitors and is continuing to be the number one network in terms of revenue and customer numbers.
O2 SIM Only – With the financial crisis also deteriorating customers are also opting for better value SIM-Only deals that offer just a 30-day contract. These give the customer more flexibility enabling them to cancel at anytime without being tied down to a year long (or more) contract. This also means they don’t get a new phone but at this moment in time it could be seen as a good thing if you have to reach into your pocket to afford it.
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Source: iPhone and SIM Only Deals give O2 its best ever quarter
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